If you're new in business and/or new to web design, this information will explain some of the technical aspects of print versus web design that you may not have considered.
Where Does A Typical Web Site Design Project Begin?
It may come as a surprise for the layman that the web site design process starts at the end – designing for the traditional high resolution printing process and not with low resolution ‘web design development’.
Why Design High Resolution Graphics First?
The reason for this is that ‘high resolution’ graphics can be reduced to ‘low resolution’ graphics for the web. However, graphics that are originally created in ‘low resolution’ format cannot be generated into ‘high resolution’ for print. Simply put, you may go ‘down’ in the pixels in an image, but you cannot go ‘up’ as the image gets more and more ‘pixelated’ as the size of the image is increased, resulting in a chunky, low resolution quality looking image.
Example – A Company Logo
A company logo should initially be created in a ‘vector’ based program, such as ‘Adobe Illustrator’. The ‘vector’ format is the industry standard format and is extremely flexible. It allows the traditional print shop to produce high quality printing of the logo in ‘spot color(s)’ or in ‘full color’ for all high resolution printing materials.
And so it goes for all material that may at some point need to be printed in ‘high resolution’ format. Be sure to consider that your company will need high resolution printed materials using your logo and other related graphical elements for traditional marketing purposes.
Contact Pick Me and Moore for a FREE ANALYSIS of your existing graphics or a FREE QUOTE to create a
custom logo design and corporate branding.
Always start by designing the high resolution version of your company branding first. The reason for this is that ‘high resolution’ graphics can be reduced to ‘low resolution’ graphics for the web. However, graphics that are originally created in ‘low resolution’ format cannot be generated into ‘high resolution’ for print.
Understand the importance of starting with developing traditional print media materials first.
Where Does A Typical Web Site Design Project Begin?
It may come as a surprise for the layman that the web site design process starts at the end – designing for the traditional high resolution printing process and not with low resolution ‘web design development’.
Why Design High Resolution Graphics First?
The reason for this is that ‘high resolution’ graphics can be reduced to ‘low resolution’ graphics for the web. However, graphics that are originally created in ‘low resolution’ format cannot be generated into ‘high resolution’ for print. Simply put, you may go ‘down’ in the pixels in an image, but you cannot go ‘up’ as the image gets more and more ‘pixelated’ as the size of the image is increased, resulting in a chunky, low resolution quality looking image.
Example – A Company Logo
A company logo should initially be created in a ‘vector’ based program, such as ‘Adobe Illustrator’. The ‘vector’ format is the industry standard format and is extremely flexible. It allows the traditional print shop to produce high quality printing of the logo in ‘spot color(s)’ or in ‘full color’ for all high resolution printing materials.
And so it goes for all material that may at some point need to be printed in ‘high resolution’ format. Be sure to consider that your company will need high resolution printed materials using your logo and other related graphical elements for traditional marketing purposes.
Contact Pick Me and Moore for a FREE ANALYSIS of your existing graphics or a FREE QUOTE to create a
custom logo design and corporate branding.
Always start by designing the high resolution version of your company branding first. The reason for this is that ‘high resolution’ graphics can be reduced to ‘low resolution’ graphics for the web. However, graphics that are originally created in ‘low resolution’ format cannot be generated into ‘high resolution’ for print.
Understand the importance of starting with developing traditional print media materials first.
posted by Pick Me & Moore / E-Moore at 10:27 AM
