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Before & After

The First Building Block – Your Logo

Before you begin building your website it's imperative that you have a solid, well designed logo in the proper format. You should be sure that your logo can be used for traditional printing, such as stationary, signage, printed advertisements, etc. The industry standard file format for logos is a 'vector' and very often created in the industry standard vector application: Adobe Illustrator. Usually logos are created in one or two 'spot' colors for cost effective printing at your local print shop.

Your 'Image' For Years To Come

Carefully consider your logo design. It will be your company's image for years to come. Look at corporations that have been around for years and how their logo has stood the test of time. Your logo should be clean, easy to read, memorable from the first quick glance and as mentioned in the previous section, designed in the proper format for cost effective, traditional printing.

Clean & Professional Image

We look at logo design in the same way that we look at web page artistry – it has to be clean, easy to read, memorable, professional, beautiful and ideally it has to be easy to incorporate into your existing marketing efforts. In fact, your logo will be designed specifically with your business image in mind.

Save Money: Include Your Logo Design In A Website Design Package

A new logo design can be more affordable than you may think. In fact, a new logo that is created to integrate perfectly within your new website will cost you a lot less if you include it in your website package. Contact us for a complete affordable website design quote that includes your company logo design with your website package.

Trademark Registration Protection

During your consultation with us about your logo and website design, we can also guide you in the right direction to procure trademark registration of your logo and branding. Often companies will invest a lot in developing a flashy or eye-catching logo in order to build strong brand recognition. However, in building this brand recognition, companies, especially small businesses, may sometimes overlook the importance of protecting their logos through the trademark registration process.

A trademark is a word, phrase, symbol or design that identifies and distinguishes the source of the goods of one party from those of others. A service mark is the same as a trademark, except that it deals with services rather than products. And note that trademarks and service marks are different than copyrights and patents. A copyright protects an original expression (a photograph, a book). A patent protects an invention.

Learn more about why you should get trademark protection for your logo.